The price is the headline
Instead of “call for a quote”, you see a price before you scroll: $179 a visit for a 3-bed, 2-bath home cleaned every two weeks. You don't have to give an email address to see it.
A cleaning site where the price comes first
Pecan Wren Cleaning is a fictional house cleaning company in Austin, Texas. Its one-page site puts a price on the first screen of your phone, then turns it into a booking request.
- Trade
- Cleaning companies
- Location
- Austin, United States
- Main goal
- Online booking requests
- Languages
- EN
Opens the demo site. It's a fictional business, so forms and buttons won't contact anyone.
The brief
A price before the phone call
Pecan Wren is a made-up house cleaning company in Austin, Texas, offering standard, deep and move-in/move-out (end-of-tenancy) cleans. In our imagined brief, the owner has a common problem: people want a price before they call, and “call for a quote” sends them to the next cleaner on Google Maps. The site had to show an honest price straight away, say exactly what each clean includes, and take a booking request without a phone call. It also had to make letting strangers into your home feel safe.
Who the page is for
Austin homeowners and renters comparing two or three cleaners, mostly on a phone. Some want a regular clean every week or two; others need a one-off deep or move-out clean before a deadline.
Anatomy of the page
Anatomy of a cleaning site that gets booking requests
A Launch site is one long page, so this is the whole site, from the top of a phone screen down.
A headline that promises a price
“Austin house cleaning, priced before you call.” The top line says what, where and what's different. A small label shows whether the office is open right now, in Austin time.
The quote is one sentence
“I'd like a standard clean for my 3-bed, 2-bath home, every two weeks.” Each underlined phrase is a drop-down. Change one and the price per visit and the yearly saving update straight away, next to buttons to pick a day or call.
Three promises in writing
The same two cleaners every visit, a free re-clean if you report a missed spot within 24 hours, and background-checked employees, with insurance that covers your home while they work. Each one answers a worry about letting strangers into your home.
Full calculator and booking request
Three types of clean with “from” prices, plus and minus buttons for bedrooms and bathrooms, four “how often” options and six add-ons with prices. A quote card shaped like a door hanger keeps the total in view. Then you pick a day, an arrival window, your ZIP code (postcode) and contact details.
What's included, room by room
A table of 20 tasks across the kitchen, bathrooms, bedrooms and whole home, marked included, not included or with the add-on price for each type of clean. On a phone you switch clean type with a tap, and rooms fold away.
The team, then sample reviews
A photo of a cleaning pair and a four-step “how booking works” list, then four reviews. The reviews are labelled “Sample content” because the business and its customers are fictional.
Area check, hours and FAQ
Five parts of Austin listed by neighbourhood, a ZIP code checker that tells you at once if you're covered, office hours with a live open or closed label, and nine answers about keys, pets, tipping and cancelling.
Why it gets calls and bookings
Five decisions that turn visits into bookings
The saving is a dollar figure
Instead of “save with a regular plan”, the page shows the sum: every two weeks saves $832 a year on that home, compared with one-time cleans. Weekly saves 20%, every two weeks 15% and monthly 10%.
The price follows you down the page
The same figure shows in the hero sentence, the quote card and a bar fixed to the bottom of phone screens, between Call and Book. You never have to scroll back up to remember what it costs.
No surprises about what's included
The checklist and the calculator use the same add-ons and prices, such as $35 for inside the oven. Pick a deep clean and hand-wiped baseboards (skirting boards) turn to “Included”, and the checklist switches to the deep clean column.
Booking that checks as you go
The next open days are one tap each, and a booked-up day shows as “Full”, like a real diary. Sundays, dates more than 60 days away and ZIP codes outside the area get a plain-English message before the request goes anywhere. On this demo, nothing is ever sent.
Measured scores
- 88Performance
- 100Accessibility
- 100Best practices
Google Lighthouse, mobile, simulated 4G, measured on 19 September 2026. SEO isn't scored: concept demos are deliberately hidden from Google (noindex), which Lighthouse counts against them. Run it yourself on the live demo.
Build notes
- Typefaces: Fraunces, with its soft setting, for friendly headings and Manrope for clear body text. Both are self-hosted: 3 font files and no calls to Google Fonts.
- Colours: robin's-egg blue, egg-yolk yellow and warm brown, taken from the nest logo. It feels homely rather than clinical, and the yellow marks the main booking buttons.
- No frameworks: hand-written HTML, CSS and JavaScript. The CSS and JavaScript together weigh 85 KB, or 22 KB compressed.
- Images: AI-generated, served as AVIF with WebP and JPEG fallbacks in two or three sizes. As AVIF, the hero photo is 21 to 70 KB, depending on the screen.
- Accessibility: every control has a real label, tap targets are at least 44 px, focus outlines are easy to see, form errors are linked to their fields, and animations stop if your device asks for reduced motion.
- Package fit: one long page with 9 sections in one language (US English), so it's a Launch site. The price calculator and booking request form go further than Launch's short enquiry form, so we'd quote them as extra work first.
The package it represents
Launch
This concept is the kind of site you get with Launch: £590 to build, then from £39/month for care. Interactive extras, such as calculators and estimators, are quoted separately.
Free homepage preview
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