Taberna da Poupa is a fictional family tavern in Alfama, Lisbon, made up to show how we work. Its site, in Portuguese and English, is built to turn people reading the menu into booked tables, including on the busy fado nights.
Opens the demo site. It's a fictional business, so forms and buttons won't contact anyone.
The brief
Taberna da Poupa is a made-up tavern on a small square in Alfama, run by the same family since 1971. In our imagined brief, new guests find it on Google Maps or walk past on the way down from Tram 28, but they can't see the menu, the prices or whether there's a table tonight. The fado nights on Thursdays and Saturdays fill up first, and the phone rings all day with the same few questions. The new site had to show the menu and the dish of the day with prices, in Portuguese and English, and let people book a table online without calling.
Neighbours checking today's dish, and visitors to Lisbon planning a dinner or a fado night, usually on a phone and often in English. Plus anyone organising a team dinner or birthday for 10 to 24 people.
Anatomy of the page
This is the homepage of a two-language Local Plus site: 10 sections, from the top of a phone screen down.
“The little square where Alfama comes to eat.” sits beside a photo of the terrace. Under it: “Book a table”, “See the menu”, a line that says whether the tavern is open right now in Lisbon time and what today's dish is, and three reasons to trust it: the same family for three generations, fish from the market every morning, and no card needed to book.
Seven day buttons, Monday to Sunday, open on today. Each day shows its dish, a short description and a price from €10.50 to €13.50, with a button to book that day. Next to it sits the €14.50 weekday lunch menu with its own “Book lunch” button.
Petiscos, grill, desserts and wine. Every dish keeps its Portuguese name and gets a one-line description and a euro price. Vegetarian dishes are marked, and an allergy note sits next to another “Book a table” button.
Four captioned photos, from the charcoal grill to dessert, lead into the fado section: Thursdays and Saturdays from 9.30pm, no cover charge for the music, and the next four fado dates as buttons that open the booking form.
Step 1 asks how many people (1 to 8), which day and which time, split into lunch and dinner. Step 2 asks for a name, a mobile number and, if you like, an email and any requests. It ends with a summary and an “Add to calendar” file. Groups of more than 8 are pointed to the Adega.
A stone wine cellar under the tavern, with three set menus at €28, €38 and €55 per person and a short enquiry form. The form promises a reply within one working day.
Three reviews, clearly labelled as sample content. Then how to get there: a four-step walk from Tram 28, the metro, taxi and parking options, a map link, opening hours with today highlighted, and the phone number. Seven short answers close the page, from the cover charge to wheelchair access.
Why it gets calls and bookings
The booking card starts on the first day that still has free tables, so the times are already on screen. Shortcuts for today, tomorrow and the next fado night sit above the date, and times that are taken are greyed out and marked “full”.
Tap the book button under a dish of the day, the lunch menu or a fado date, and the form opens with that day chosen. The lunch menu picks 13:00 and fado nights pick 20:00. If that time is full, the form picks the nearest free time and says so, instead of changing it quietly.
Every dish and wine shows a euro price, including VAT. The couvert is explained: bread and olives cost €2.50 per person, and only if you eat them. The group menus show one price per person, so there are no surprises at the end of the meal.
Next to the form, three short promises: no card and no deposit, the table is held for 15 minutes, and cancelling is free by replying to the text. The form only needs a name and a mobile number, and the phone number is right there for people who would rather talk.
On phones, a bar with Call, Menu and Book a table slides up once the hero buttons scroll away. It steps aside over the booking and group forms and while you type, so it never covers a field. On bigger screens, the header with its Book button stays at the top instead.
Google Lighthouse, mobile, simulated 4G, measured on 19 September 2026. SEO isn't scored: concept demos are deliberately hidden from Google (noindex), which Lighthouse counts against them. Run it yourself on the live demo.
The package it represents
This concept is the kind of site you get with Local Plus: £2,490 to build, then from £39/month for care. Interactive extras, such as calculators and estimators, are quoted separately.
Free homepage preview
Tell us about your restaurant and we'll design your new homepage first, free and with no card needed. You only pay if you want to go ahead.
