Tap-to-call on every screen
A call button and WhatsApp that follow the thumb. On a phone, the next step is always one tap away.
Websites for local businesses on Google Maps
Websites that turn Google Maps views into phone calls.
Fast, mobile-first websites for local businesses. See your new homepage free in 2 working days, and only pay if you love it.
- Fixed price
- Your domain in your name
- Cancel care after 3 months
- Reply within 1 working day
From £590 to build + £39/month care (3-month minimum). No VAT added.
One small studio. You deal with the person who builds your site.
Why a website still matters
Found on Maps. Lost on the website.
People find you on Google Maps. Then many of them tap “Website” before they call. That tap decides whether they ring you or the business next door.
01
They search
“Plumber near me.” Your listing shows up with your reviews and a “Website” button.
02
They tap “Website”
They check your prices, photos and area, and whether you look like a safe choice.
03
They call you, or the next one
A clear, fast page with a big call button wins the call. A missing or slow one sends it next door.
54%
of US consumers check a business's website after reading its positive reviews, up from 32% in 2019.
75%
of US shoppers say they've skipped an online purchase because a website looked outdated or unprofessional.
< 50 ms
is how fast visitors form a “stay or leave” gut feeling about a website.
Google turned off websites made with Business Profiles in March 2024. If your “Website” button goes nowhere, customers go elsewhere. Search Engine Journal, 29 Feb 2024
Northpin in 51 seconds
From map pin to phone call.
What happens when someone finds you on Google Maps and taps “Website”, and what we build so that tap ends in a call.
What a Northpin site does
Every part of the page earns its place.
No fluff, no slideshows. Just the things that turn a visitor into a call, a booking or a visit.
Trust up front
Your rating, your real photos, your guarantees and your area, right where people decide.
Visual design was the most-mentioned credibility factor, appearing in 46.1% of 2,440 comments.
A quote form that takes 30 seconds
Three short steps, photos optional, no account. People finish it on a bus.
Loads fast on phones
Hand-built, no page builders or plugins. Built to score 90+ on Google PageSpeed on mobile.
Only 48% of mobile websites pass Google's Core Web Vitals.HTTP Archive, Web Almanac 2025 (Chrome UX Report data, July 2025)A lead-generation site that loads in 1 second converts 3x better than one that loads in 5 seconds.
Found on Google and AI assistants
Clean structure, the right business details and local pages that search engines and AI tools can read.
Use of ChatGPT and other AI tools for local business recommendations jumped from 6% to 45% in a year among US consumers.
Speaks your customers' language
English, Spanish, French or Portuguese, each written properly and set up so Google shows the right one.
Example sites
See what yours could look like.
These are concept projects for fictional businesses. They're not clients. Each one shows how we'd build for a real trade, and why.
Ouzel Heating & Air
Shows a Local Pro site
- Triage first, sales pitch second
- Prices on the page
- One call button at a time
Hornbeam Street Dental
Shows a Local Pro site
- Show the next opening, not just “Book now”
- Price everything, including the insurance gap
- Make nerves part of the booking
Taberna da Poupa
Shows a Local Plus site
- Booking opens on the next free day
- Every book button fills in the form
- Prices before anyone has to ask
Estudio Cirera
Shows a Local Plus site
- Every price is on the page
- A colour chart instead of “it depends”
- Every “Book” link fills in the booking
How it works
Four steps. Very little homework.
You run your business. We do the website. Here's the whole process, with the days it takes.
2 working days
Free homepage preview
Tell us your business. We design your new homepage and send it to you. No card, no obligation.
10 minutes
Approve and sign online
Love it? Pick your package, sign the order form online and pay the first instalment.
5–20 working days
We build it
You answer a 15-minute questionnaire and send a few photos. We write the words and build everything.
From day one
Launch and care
Your site goes live on your domain, in your name. Send changes by WhatsApp or email and we make them.
Pricing
Fixed prices, on the page.
Pay once to build it. A small monthly plan keeps it online and up to date. Once it's paid, it's yours.
Buildone-off
- Launch£590
- Local ProRecommended£1,290
- Local Plus£2,490
Caremonthly
- Essential£39/month30 min of changes a month
- GrowthRecommended£79/month60 min of changes a month
- Partner£179/month3 h of changes a month
+ a weekly update slot
Try it first: see your new homepage free within 2 working days. Pay nothing unless you want to go ahead.
Prefer monthly payments? From £89/monthFounding-client offer: 25% off the build. 10 of 10 places left.See full pricing
Care plans: 3-month minimum, then cancel any time with 30 days' notice. All prices in GBP. Northpin Studio is not VAT-registered, so no VAT is added.
Our promises
What we promise, in writing.
The same words are in our Terms. If we miss one, you know exactly what you get.
See it before you pay.
A free homepage preview within 2 working days. No card, no obligation.
A fixed price in writing.
The price on your order form is the price you pay. We quote anything extra and you approve it first.
On time, or your first month of care is free.
Live within 5, 10 or 20 working days (Launch, Local Pro, Local Plus) of receiving your content and first payment. Delays on your side move the date day for day.
Fast from day one.
Your homepage scores 90+ on Google PageSpeed Insights (mobile, performance) at launch, or we keep working at no cost until it does. Third-party tools you ask us to add, such as booking widgets and chat, are excluded.
Yours.
The domain is in your name from day one, and the site is yours once it's paid.
A fair exit.
After the first 3 months, cancel with 30 days' notice. Your domain transfer code arrives within 5 working days, free, with your full site files once the build is paid (always, on a one-off build).
We never promise rankings, calls or revenue. Google itself says “No one can guarantee a #1 ranking on Google.”Google Search Central, “Do you need an SEO?”
Read the full terms of our promisesCompare your options
Why not Wix, or a £0-upfront deal?
Both can work. Here's what each one really means for your business.
| What you get | DIY builderincl. AI builders | Pay-monthly rentala typical offer | Northpinbuild + care |
|---|---|---|---|
| Upfront | £0 | Often £0 | £590–£2,490, or £0 on the monthly route |
| Monthly | About £10–£40 + your time | Often about £65–£250 | £39–£179 |
| Who writes the words | You, in your evenings | Varies. Often a template with your name dropped in | We do |
| Fast on phones | Rarely. Templates carry a lot of code | Varies. Rarely measured | Built to score 90+ on Google PageSpeed |
| Google Business Profile | You set it up | Rarely included | Checked on Launch, optimised from Local Pro |
| Who makes changes | You, every time | They do, but “unlimited” usually has small print | We do, with the minutes written on the plan |
| Minimum term | None | 12–24 months is common, often auto-renewing | 3 months |
| Who owns the site | The builder. Most won’t let you take a working copy away | Often them. Some keep the site if you leave | You, once it's paid |
| If you leave | Start again somewhere else | The site may go offline the day you stop paying | Free files + domain code within 5 working days |
| Prices published | Yes, but domain, email and ad removal cost extra | Often not | Yes, every price on this site |
Upfront
- DIY builder
- £0
- Pay-monthly rental
- Often £0
- Northpin
- £590–£2,490, or £0 on the monthly route
Monthly
- DIY builder
- About £10–£40 + your time
- Pay-monthly rental
- Often about £65–£250
- Northpin
- £39–£179
Who writes the words
- DIY builder
- You, in your evenings
- Pay-monthly rental
- Varies. Often a template with your name dropped in
- Northpin
- We do
Fast on phones
- DIY builder
- Rarely. Templates carry a lot of code
- Pay-monthly rental
- Varies. Rarely measured
- Northpin
- Built to score 90+ on Google PageSpeed
Google Business Profile
- DIY builder
- You set it up
- Pay-monthly rental
- Rarely included
- Northpin
- Checked on Launch, optimised from Local Pro
Who makes changes
- DIY builder
- You, every time
- Pay-monthly rental
- They do, but “unlimited” usually has small print
- Northpin
- We do, with the minutes written on the plan
Minimum term
- DIY builder
- None
- Pay-monthly rental
- 12–24 months is common, often auto-renewing
- Northpin
- 3 months
Who owns the site
- DIY builder
- The builder. Most won’t let you take a working copy away
- Pay-monthly rental
- Often them. Some keep the site if you leave
- Northpin
- You, once it's paid
If you leave
- DIY builder
- Start again somewhere else
- Pay-monthly rental
- The site may go offline the day you stop paying
- Northpin
- Free files + domain code within 5 working days
Prices published
- DIY builder
- Yes, but domain, email and ad removal cost extra
- Pay-monthly rental
- Often not
- Northpin
- Yes, every price on this site
Market figures checked September 2026: DIY builder monthly costs in the UK (Switchweb) · DIY builder plan prices · builder export limits · pay-monthly website prices in the UK (EdTheDev) · rental terms from our review of published pay-monthly offers.
Industries
Built for the trades people search for.
Each trade wins calls in its own way. Pick yours to see what we'd build.
Questions
Fair questions, straight answers.
My customers don't look online. Is this relevant to my trade?
They find you on Google Maps first. 54% of US consumers check a business's website after reading its positive reviews, up from 32% in 2019 (BrightLocal, Local Consumer Review Survey 2026, 1,002 US adults). If there's nothing there, or it looks old, they call the next business on the list.
It's too expensive right now.
One extra job a month usually covers the care plan. Try the calculator above with your own numbers. Every price is on the page, the preview is free, and if you'd rather not pay upfront there's a no-build-fee option from £89 a month.
I don't want to be locked into monthly fees.
After the first 3 months, cancel any time with 30 days' notice. There's no exit fee. Your domain is in your name from day one, and once your build is paid we send you your full site files within 5 working days.
Couldn't I do it myself on Wix or with AI for £20 a month?
You can, and for some businesses that's the right call. The difference: we write the words that get calls, set up your Google profile and the details AI assistants read, make it load fast, make every change for you, and you own a site you can take anywhere.
Can you guarantee more calls, or #1 on Google?
No, and nobody honestly can. Google itself says no one can guarantee a #1 ranking. We promise what we control: a free preview, a fixed price, a launch date, a fast site, quick replies and a fair exit. On Growth and Partner plans we send you a monthly report of your visits and form enquiries, plus calls and WhatsApp taps if your site has click tracking.
You're new and have no reviews. Why should I trust you?
Fair question. That's why you see your homepage before you pay anything, the prices and the contract are public, your domain is in your name, and you deal directly with the person who builds your site.
Free homepage preview
See your new homepage before you pay anything.
Three short steps. We reply within 1 working day, usually the same day.
- No card needed
- Your domain in your name
- Cancel care any time after 3 months
Prefer to talk first?