Websites for cleaning companies
Websites for cleaning companies that get bookings
People check a few cleaners on Google Maps, then tap “Website”. We build the page that gives them a price and books them in.
- From £590 to build + £39/month care (3-month minimum). No VAT added.
- We reply within 1 working day, usually the same day.
Where people give up
Where cleaning websites lose the booking
Cleaning is bought on price, trust and convenience, often in the evening on a phone. Most cleaning websites make people work too hard for all three.
The problem
“Call for a quote” loses people who just want a rough price.
The fix
Clear starting prices, or an instant quote from bedrooms, bathrooms and how often (a custom extra, quoted first). People see a price straight away, then book or ask a question.
The problem
Regular clients and one-off jobs are mixed together.
The fix
Separate routes for regular cleaning (weekly, fortnightly or monthly) and one-off jobs like deep cleans and end-of-tenancy (move-out) cleans.
The problem
People worry about letting a stranger into their home.
The fix
A “who's coming to your home” section: vetting (DBS or background checks), insurance, training and what happens with keys.
The problem
Office and holiday-let clients land on a page about ovens.
The fix
Paths for homes, offices and holiday lets (short-term rentals), each with the right checklist, frequency options and contact form.
The problem
What's included only lives in your head.
The fix
A room-by-room checklist of what every clean covers, and which extras cost more (ovens, inside windows, laundry), so the first visit matches what they expected.
Concept projectPecan Wren Cleaning
Concept example
Anatomy of a cleaning page that gets bookings
Our concept for Pecan Wren Cleaning, a fictional house cleaning company on a one-page Launch site, with an instant quote added as a custom extra. Each part of the phone screen has one job.
Top to bottom, in the order a customer sees it on a phone.
What, where, and a price
One line says what's cleaned and where, with a button that jumps straight to the quote.
Instant quote
Bedrooms, bathrooms, how often. The price range updates as they tap, and nobody has to hand over an email to see it.
Regular or one-off
Two tabs that change the options: weekly, fortnightly (biweekly) or monthly for regulars; deep, move-out and after-builders cleans for one-offs.
Who's coming to your home
The team, vetting, insurance and training in one short section. On the concept, every detail is fictional.
What's included
Room by room, what every clean covers and what costs extra. It answers the questions that usually need a phone call.
Booking request
A start date, a time window and how they'll let you in (never the key-safe code itself). The owner confirms by text or email.
Rating and areas
The Google rating linked to the real reviews, and the areas covered. On the concept, the reviews are labelled as sample content.
What's built in
Built for regular clients, not one-off enquiries
Instant quote (optional extra)
Rooms and frequency give a price range on the spot. It's custom work, so we quote it before we start. You set the rates, and we update them whenever you ask.
Regular cleans, booked properly
Weekly, fortnightly or monthly, with a start date and time window. Regular clients are your steady income, so that route is the easiest.
Vetting you can see
DBS or background checks, insurance and training in one block, in words a nervous first-time customer understands.
Homes, offices and holiday lets
Separate paths with the right checklist and frequency for each, so an office manager isn't reading about ovens.
What's included, room by room
A clear checklist for each type of clean, plus extras like ovens, inside windows and laundry, priced up front.
Set up properly for Google
We add a short piece of code that tells Google you offer home services (it has no type just for cleaners), with services, hours and areas that match your Business Profile.
Credentials
What people check before they hand over a key
Your customer is trusting you with their home, often while they're out. Show the checks and cover they're looking for. You send us the details and documents; we show them clearly, and only what you can prove.
You supply and prove every credential. We never add a badge or number you don't hold.
- DBS checks for every cleaner (UK)
- Background checks (US)
- Public liability insurance
- Employer's liability insurance, required for most UK employers
- Bonded and insured (US)
- Cleaning training, such as BICSc
- A written key-holding policy
- A re-clean policy if something's missed
Where your work comes from
Your own website vs booking apps and marketplaces
Apps and marketplaces can find you new customers. Your own site is where you keep them.
| Channel | Good for | Watch out for |
|---|---|---|
| Your own website | Quotes and bookings come straight to you, and regular clients rebook with you, not through a platform. | It needs your real prices and areas to work well, and a few months to build up on Google. |
| Cleaning apps and marketplaces | New customers quickly, to fill empty slots. | Many take a cut of every booking and keep the customer relationship, so repeat work can stay on the platform. |
| Pay-per-lead sites | Quick one-off jobs like end-of-tenancy cleans. | You usually pay per enquiry, and people often ask several cleaners at once. |
| Local social media groups | A neighbour's recommendation carries real weight. | Posts vanish fast, and people who get your name there still look you up before they book. |
Price example
What a cleaning company website costs
The Pecan Wren concept is a one-page Launch site; its instant quote is a custom extra, quoted first. Most cleaning companies also want separate paths for homes, offices and holiday lets, which is our Local Pro build at £1,290, with Growth care at £79 a month to keep your prices and areas up to date. The first year comes to £2,238, and the site goes live within 10 working days.
Our suggestion for cleaning companies
- Build Local Pro
- £1,290 one-off
- Care plan Growth
- £79/month
3-month minimum, then cancel with 30 days' notice.
- Minimum totalBuild + 3 months of care
- £1,527
- First yearBuild + 12 months of care
- £2,238
Live in 10 working daysCounted from when we have your content and deposit.
Any build works with any care plan. No VAT added.
Can customers get a price without calling me?
Can people book regular cleans online?
Should the website show my cleaners?
I clean homes, offices and holiday lets. Do I need separate pages?
Can the booking form collect key-safe codes?
I'm a sole cleaner, not a company. Is this too much?
Will a website replace the booking apps I use?
Read next
Guides worth five minutes
- How Much Does a Small Business Website Cost in 2026? Real Prices in €, £ and $A professional small business website costs about £1,000–£3,000 to build in 2026, plus £30–£100 a month. Real €, £ and $ prices, hidden costs and 3-year totals.Read the guide
- Pay-Monthly Websites Explained: Build Fee + Care Plan vs £0-Upfront vs DIY (3-Year Cost)Over 3 years a £0-upfront website at £65–£250 a month costs £2,340–£9,000. See how it compares with a build fee plus care plan or DIY, and what to check first.Read the guide
Free homepage preview
See your cleaning website before you pay.
Send us your business name and town. Within 2 working days you'll get a homepage designed around your services and your area. Free, no card, no obligation.
- No card needed
- Your domain in your name
- Cancel care any time after 3 months